What is viral video?

A viral video is a video that becomes popular through rapid online sharing, typically via social media platforms, email, and viral marketing. The popularity often stems from the video's entertaining, humorous, shocking, or otherwise compelling content that encourages viewers to share it with others.

Key subjects related to viral videos include:

  • Content Creation: The actual process of filming and editing the video. The quality and concept of the content are crucial for its potential virality.

  • Social Media: These platforms (like TikTok, YouTube, Facebook, Twitter/X, Instagram) are the primary vehicles for viral spread.

  • Viral Marketing: A marketing strategy that relies on individuals to spread a message or content, rather than traditional advertising.

  • Memes: Viral videos can often spawn memes, or incorporate existing memes, further contributing to their spread.

  • Online Culture: Viral videos often reflect and shape online culture, contributing to shared experiences and trends.